In 2013 the Primarelli brand is created in Spain thanks to the experience of almost a century in the world of fashion and accessories of first brands of Angelo Ceciarelli's family.
A family business that emerged in the late 1920s when Angelo's grandmother, Maria Pavigniani, became one of the pioneers of the clothing industry in Mexico. Where she created her own fashion house and designed dresses for the most important people of the time in Mexico.
In the 1950's Angelo Ceciarelli's mother and her husband launched a chain of boutiques and stores under the brand name Pavigniani Ceciarelli, where they sold exclusive dresses handmade by Mrs. Pavigniani, and using the international designs of Christian Dior, Yves Saint Laurent, Courrèges and Valentino. In addition to importing the best brands of each moment: Giorgio Armani, Rossetti, Zanotti, Pierre Cardin, etc.
After receiving the license from Christian Dior in the 1960s, the company set up its own manufacturing facilities. Factories in which hundreds of employees worked. And through which the following brands were launched: Christian Dior Garments and Ties, International Ties, Haute Couture and MIDAT.
It was in the 80's when the family introduced internationally prestigious brands such as Benetton and Fiorucci to Mexico.
Import, distribution and licensing
The Ceciarelli family has been selling to major retailers, multi-brand stores and department stores since its inception. Now also online, offering the possibility to anyone to purchase fashion and top brands at special prices.
Many other brands have passed and remain in our catalogue, Chemise Lacoste, Krizia, Dolce & Gabbana, Rifle, Diadora Heritage, Macron, Givova, Geox, Ciesse Piumini, deuter, K-Way, Lowa, On-Running, The North Face, Vivobarefoot, Blauer. USA, Peuterey, Premiatta, Philippe Model, Coccinelle, Mou, Camper, FRYE, Love Moschino, Pollini, Trussardi and Versace.
The Primarelli Group, to which this online shop belongs, is the exclusive importer, distributor and licensee of the best brands. And every year it incorporates new collections and fashion brands in different sectors: Outdoor, fashion, casual.